Celebrity Partnerships
Designed responsive digital experiences for three high-visibility celebrity partnerships, translating distinct campaign worlds into clear paths toward products and care.
From campaign to digital experience
The broader campaign direction was created by brand and creative partners. My role was to translate each visual world into a responsive landing page experience, balancing campaign expression with product information, healthcare context, and clear calls to action.
A growing role across three partnerships
Across three partnerships, my role grew from supporting production and responsive execution to owning the final digital experience. Each project strengthened my ability to work within an established campaign direction while creating an experience that remained clear, usable, and connected to care.
Making care feel clear and approachable
For the 2023 partnership, I worked with brand, copy, marketing, engineering, and legal partners to translate Kristen Bell’s candid, de-stigmatizing campaign into a responsive Hers experience. Purposeful motion, clear information hierarchy, and trust-building content made the care model easier to understand while helping customers explore the available treatment options.
