The Wegovy pen and pill beside a card showing a patient's 32 lb Year 1 resultThe Wegovy pen and pill beside a card showing a patient's 32 lb Year 1 result

Wegovy Launch

Designed responsive storefront and landing page experiences for the launch of Wegovy across Hims & Hers, translating a complex new offering into a clear, cohesive journey that helped customers discover the product, understand their options, and take the next step toward care.

Contributions
Storefront and landing page design Responsive web design Visual & interaction design
Company
Hims & Hers
Year
2026

This case study features historical work.*

One launch, two brand expressions

A shared structure created consistency across the launch while distinct color, imagery, and art direction allowed the experience to feel unmistakably Hims or Hers.

Hims-branded collage: the Wegovy pen and pill, a telehealth message from Dr. Luna, movement and sleep stats, and a workout app screen, in warm gold tones.
The same collage in Hers branding — the Wegovy pen and pill, a telehealth message from Dr. Luna, lifestyle imagery, and a workout app screen, in green tones.
Laptop mockup of the Hims membership page: a grid of medication options including the Wegovy pill and pen, in warm gold tones.
Laptop mockup of the Hers membership page, showing the same medication grid in green tones.
Portrait of a smiling man with a weight-loss progress line graph overlaid, in warm gold Hims tones.
Portrait of a smiling woman with a weight-loss progress line graph overlaid, in green Hers tones.

Designed for different levels of intent

Ad-driven landing pages offered a focused, quiz-led path to consultation, while the storefront supported broader discovery through product education, science, and product details. Both experiences created clear paths to care for customers arriving with different levels of intent.

iPhone mockup labeled Landing Pages: a Hers ad-driven quiz landing page for Wegovy, asking whether you have a treatment in mind already.iPhone mockup labeled Landing Pages: a Hers ad-driven quiz landing page for Wegovy, asking whether you have a treatment in mind already.
Comparison cards for Ozempic, Wegovy Pill, and Wegovy Pen, each showing a starting price and an Important Safety Info link.
iPhone mockup of a Wegovy benefits landing page, Plan for results with Wegovy, with a photo of two women and a 25% body-weight-loss callout.
iPhone mockup labeled Storefront: the Hers storefront homepage, Weight loss that works, with primary navigation and a 32 lb result callout.iPhone mockup labeled Storefront: the Hers storefront homepage, Weight loss that works, with primary navigation and a 32 lb result callout.
Comparison cards for Ozempic, Wegovy Pill, Wegovy Pen, and Zepbound, each with Get Started and View Details actions.
iPhone mockup announcing the new Wegovy pill, Same Wegovy, New delivery, on the Hers site.

Bringing structure to a fast-moving launch

In under two weeks, I worked alongside cross-functional partners to bring the Wegovy launch to life across Hims & Hers. Together, we navigated evolving requirements. I focused on creating clear, cohesive storefront and landing page experiences for different customer entry points.

Under 2 weeks
2 brands
2 entry points

*This case study presents historical design work created during my employment at Hims & Hers and has been edited for portfolio presentation. Product availability, pricing, claims, disclosures, and medical or regulatory information may have changed and should not be considered current guidance. All trademarks and product names belong to their respective owners.